Brand Therapy
Sound familiar?
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You’ve lost your North Star in the wake of big organizational changes, and now no one is on the same page, let alone in the same chapter.
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There’s a disconnect between what leadership, marketing, customer service, the market, and your end user think your brand or product is about.
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Customers are confused by inconsistent messages and a brand voice that feels… off. And it’s not clear why they should choose you over competitors.
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Your product’s growth has outpaced your messaging, and now your website and marketing materials don’t accurately reflect your product.
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The composition of your customer base has changed, and you don’t understand who your best users are and what motivates them.
And as a result, things are, well… tense…
You’re not pulling in the right trials, and engagement is low when you do get someone in the door
Sign-ups are low, CAC is high, and conversion is trending down
There’s tension between the higher-ups and those closest to the customer
The key to relieving that tension? A healthy dose of brand therapy.
Brand Therapy is my proven, people-first approach to positioning and branding.
It’s a collaborative, highly strategic process during which I build B2B SaaS brands’ product marketing foundations, essential artifacts, and the playbooks needed to own their differentiators.
Harness the power of storytelling to transform your brand and grow your business
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Develop a fundamental understanding of your target customers
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Get clear on your product’s value props and unique positioning
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Build a brand that’s aligned to that strategy
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Relieve spin, churn, in-fighting, and stress
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Establish a single strategic foundation for all of your marketing efforts
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Align the whole team on one go-forward strategy
“I was worried we’d never break the ‘identity crisis cycle,’ but then, like a therapist, you helped us resolve drastically different opinions about who we each thought our brand and best customer was. Having this kind of clarity and alignment is invaluable.”
- Phil R, Zenfolio Inc.
✺ Frequently asked questions ✺
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Brand Therapy is my people-first approach to the positioning process.
Like a therapist, I help teams work through challenges, resolve differences, build understanding, and chart a better path ahead.
I build your strategic foundation from the ground up, refining and repositioning your product so it’s irresistible to your target market.
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Brand Therapy clients walk away with a positioning north star, a brand voice that resonates with the right customers; and a clear messaging framework that lets you own your differentiation, optimize sales efforts, and show up in a consistent and compelling way.
In addition to:Bespoke questionnaires
Refined customer segments and ICPs
A customer voice analysis
A competitive landscape analysis
Up to three in-person or virtual workshops
Final deliverables include several key artifacts that are essential parts of any SaaS product’s strategic product marketing foundation, including:
A detailed positioning strategy deck
Brand voice guidelines
A copy-pasteable messaging playbook
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